Hegemon Media

Hegemon Media

Share this post

Hegemon Media
Hegemon Media
Persuasion Only Works On Real Values
Copy link
Facebook
Email
Notes
More
Children's Justice

Persuasion Only Works On Real Values

Why appeals to shared values fail.

Brendon Marotta's avatar
Brendon Marotta
Dec 12, 2024
∙ Paid

Share this post

Hegemon Media
Hegemon Media
Persuasion Only Works On Real Values
Copy link
Facebook
Email
Notes
More
Share

When attempting to persuade someone, it is wise to base your argument in shared values. If someone supports certain values, you argue that they should also support your cause according to those values. However, there is one exception to this rule: If the values are merely an excuse for the behavior you are asking them to change, no persuasion from the values will work.

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 Brendon Marotta
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More